Social Media Trends to Observe and Cash In On in This New Year
Social Media Trends vary with the passage of time.
You might familiar with this phrase; “Every Trend is a New Friend”
Well, you are missing out on some major revelations of this New Year!
It does not take long for a trend to become a norm,
DevDigs, Dallas SEO Consultants suggest to get into it as early as possible if want to master its power, which ultimately saves you the hassle of unnecessary competition.
As of course you would have had surpassed them all already along the way.
Today’s digital marketing tycoons were the mere trends in their budding days, say Facebook, Twitter, Instagram, and Snapchat.
To be heard, today you have to use these platforms to reach your audience, the place where everyone virtually lives.
Let’s have a look at some of the Social Media Trends statistics:
State of Social Media 2018 Report:
Buffer concluded, 96% of the business is using Facebook, whereas 89% Twitter and 70% Instagram and LinkedIn respectively.
Whereas, YouTube is used 57% overwhelmingly.
As compared to previous year, 85% of businesses plan to create more video content using those platforms for their outreach campaigns.
Some Brutal Realities: One-third of our time is spent on social media, on average 2 hours and 15mins on daily basis, meaning double of any other activity.
According to DevDigs, Dallas SEO Company, companies that are active with their audiences on social media, tend to get 20-40% more revenue.
Before setting out trends to target audience, know the facts of the previous month to help understand where to target most:
- Facebook users: 2.2 billion
- YouTube users: 1.5 billion
- WhatsApp users: 1.3 billion
- Facebook Messenger: 1.3 billion
Do you know your audiences’ taste in trends?
Well, now you got you half worked done; Baby boomers, Generation X, Millennial and Generation Z are the most regular users of Social Media, with 2.46 billion of them on 2017 alone took residency on these platforms permanently.
And that’s not enough; it is expected to increase to 2.62 billion in this New Year.
NOW! You know why Social Media Trends should be on top of your regular to-do-list.
We would have loved to give time to ponder on that for as long as possible, but why waste time when DevDigs, Dallas SEO Consultants have already come up with some of the best trends for companies to try.
Listen Carefully to Social Media
Social Media personnel should start paying more attention to it as it is getting bigger and more popular on daily basis.
Just an active presence on social media platforms is not enough; you should be all ears when it comes to knowing what is being said about you, your competition, your/their brand, and the products.
As they say if they’re talking to or about you, they expect a response from you, and in this case, do respond accordingly. Either it is good, bad or un-digestible.
To enter social listening, a system is needed to monitor the different many channels for keywords and phrases and then to bring those mentions forward to examine and analyze for insight.
The solution is Google Alerts, can quickly set up Email notifications for the words and phrases, entering them into the search bar, setting your preferences on frequency, sources, region, and more, and clicking the “Create Alert” button.
Get the most out of social listening by using a service or tool that specializes in it. Namely Mention, ReviewTrackers, Talkwalker, and TrackReddit.
Social Media Tactic: Live Streaming and Video
Either live streaming or record, Video is the most apparent social media trend and tactic in 2018.
A Hubspot recent report: 85% of businesses have in-house resources and personnel for creating a video, And pay attention to this one: 43% of social media users tend to click on video content, businesses publish an average of 18 videos each month upon learning that and video has the capability to retain over one third of its viewers to the very end.
It is an analyzed fact that there is always a positive response by the viewers to live video streaming, as it creates engagement with their favorite brands and personalities.
Most social media platforms now have native live streaming capabilities or easy integration, so you can pick and choose where and when to do it.
Facebook Live, YouTube Live, Periscope, Twitter, Snapchat, Twitch, and Instagram Live are all great platforms to try depending on where your customers and audience are hanging out.
Attract Audience through Influencer Marketing
Select influencers wisely to market your brand.
Attracting audiences through the influencer marketing seems an easy step but keep in mind, they reflect your brand.
Launching a successful influencer marketing campaign should never relay on the number of followers but rather look for relevancy to your industry, products, and target audience and other engagement metrics, and the overall sentiment towards them.
Once you’ve identified it, reach out and connect.
Ask for their ideas, but don’t feel obligated to grant them complete control and freedom.
Influencer marketing works best when it’s a true partnership.
Set the Pace on Facebook
The social media tycoon had 1.40 billion daily active users and 2.13 billion monthly active users as of the end of last year.
Some facts: Facebook averages more than 8 billion video views each day and that’s not all, 91% of millennials are on the platform.
You would have thought, with numbers like that, Facebook could just relax and count its ad revenue.
That’s where you are guilt, it just pumps up the energy to evolve and innovate at double its speed.
These three should be on the radar of every business owners.
- Facebook Messenger: Originally integrated with Facebook itself, it’s now a standalone and very popular app. And with A.I. and chatbot integration, the channel has the potential to be huge.
- Facebook Spaces: Facebook has launched its own virtual reality meeting place called Spaces for use with Oculus Rift or the HTC Vive. Users can build and customize their own appearance, connect with others and immerse themselves in a 360-degree virtual environment
- Facebook Watch: The new Watch feature is a video-on-demand service for long-form content and shows. Businesses can create videos and shows to engage with their community, connect directly with their users, and more.
Engage Audience on Messaging Platforms
There is an easy integration of both artificial intelligence and chatbots, you can automatically engage audiences on message platforms, and that’s why!
Messaging platforms allow you to reach your audience at scale and on their preferred channel. 89% of consumers would like to use it to communicate with businesses.
On average, 77% of users keep messaging notifications turned on so they never miss a thing.
Companies get to achieve an 88% open and 56% click-through rate using Facebook Messenger.
Messaging is big, effective, and only getting bigger. With it, you can deliver messaging sequences, automate conversations with your users, create a sales funnel, and push out announcements, resources, and new content.
Have a look at popular platforms and services to build and launch your own, on a side note, no coding is require.
- Beep Boop
They can automate your sales, help desk, complaint department, and more.
Tell Stories via Instagram
Have you come under the influence of Instagram stories yet?
About half of all businesses on Instagram post at least one Story each month, while 20% of those stories generate at least one direct message. It should most definitely be part of your social media tool belt.
The Story feature allows users to post both videos and photos that disappear in 24 hours. You can even create simple polls to ask questions and collect valuable data on your audience.
Augmented reality is suppose to have a similar impact on social media,
Allowing online personalities and products to be brought directly into homes, photos, and videos.
Lens Studio by Snapchat gives everyone the ability to create and share custom lenses and Augmented Reality experiences.
Let your followers and fans play with your brand and products in the real world.
With augmented reality spread brand awareness and engage with leads and customers in a new avatar.
Social media is all about connection, relationships, and engagement.
DevDigs, Dallas SEO Consultants recommends companies to stay current on the latest Social Media Trends and popular features. Trends come. Trends go. But some survive to become tomorrow’s mainstays. Get in before the masses, and you stand to win big.
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