How to communicate the importance of SEO to your Boss

How to communicate the importance of SEO to your Boss


If you are prominent figure in the field of SEO, you must know the importance of SEO. Chances are high that you have been pass through difficult phases like 404s, backlinks, spiders and indexing.

All above SEO challenges may be weird for someone else and probably they consider it useless and annoying.

Although! SEO has its own worth in the market.

If you encounter annoying remarks about SEO from decision makers of your firm then its alarming situation.

SEO plays vital role in the success of the business.

Most of the CEO don’t try to dive in the pool of SEO and consider it expensive and time-consuming activity.

In this article Devdigs, Dallas SEO Consultants have shared some simple tactics that help you in delivering the importance of SEO to the executives.

Clear the Terminology “SEO” 

Every field has its own specific jargon.

Example: In the field of accounting the most familiar word is “spreadsheet”. Whenever, it comes up, mind automatically reflects that, jargon links with accounts and finance.

In the same fashion SEO (Search Engine Optimization) clearly explaining its purpose.

Most of the CEOs have no idea about the purpose of SEO.

Thus, it is your responsibility to deliver the purpose and meaning of SEO, in addition also mention the pros of this healthy practice.

Explain Why SEO is important for Business

SEO involves tons of activities.

No doubt, it is a time taking process.

Patience and relaxed mind are the necessary for successful build.

Most of the business owners take tough time in trusting SEO as it doesn’t bring the sort of results they want in their desired timeframe.

It can be problematic to persuade the top management about your proposed course of action when there is a lack of tangible standards and no specified timeframes.

Whenever, you present your idea to top authority, struggle to keep the overall goal in mind.

Draw clear big picture of your goal.

Explain why it is important?

And, why you are doing it.

Example: if you exposed prevalent of identical content on the site, you might instantly set about rephrasing the content or transmittingsuperfluous pages the ones you want to focus on.

Your boss may then question you about that.

After all, why not leave those pages alone because the more content even matching content is just more revelation, right?

Well, since you’re an SEO expert,

You master the state of art and know well why identical content is harmful.

And when boss ask why it is harmful? you could fall back on conventional reasoning: “Because Google hates identical content.”

But, wait for a moment, that explanation is not sufficient to satisfy your boss’s information need.

Instead, explain that: “Google algorithms are smart and they love to accept coherent pieces of content, otherwise site will never secure top rank in search results.”

The above explanation will secure your job!

Craft the Right Explanation for audience

Within an organization you face variety of audience.

Although, it truly depends upon the size of an organization.

People from different departments want to know what is going on and why SEO matters?

People from IT department would like to know about all the technical details and fixes.

The marketing department would be more interested to know that how SEO attract the massive audience.

The executive would be more concern about the organization’s bottom line.

Example: a meeting with IT personnel may involve how certain technical implementations will be needed to make the website more mobile-friendly.

A similar meeting with management may involve negotiations about the time and resources that your SEO plan will need.

Right explanation clear out the importance of SEO to executives.


When talking to others who don’t know about SEO, may stare you and consider it ridiculous.

The only thing is you can take the advantage of their ignorance.

Organize a document with compete information about SEO.

Clearly mention the reports, SEO strategies and long-term goals.

Don’t forget to focus on the metrices that would be most interesting and beneficial to the audience.

Build Credibility

It is difficult to persuade executive to opt SEO for business.

Although, it is not impossible above, you need to document all the activities to show how SEO works.

Once you win the credibility, you win the game.

Question: How do you build your own credibility?

You must take the initiative by being the leader in your department.

Write articles on behalf of the organization.

Satisfy the customers by responding their quires. Revisit company’s website content. Rephrase it in better way.

As it mentioned above, you need to document all the activities to show how SEO efforts are effective for organization’s bottom line.

you may try the following:

Record conversion data from organic search traffic and associate those numbers to revenue.

Set organization’s official profile on Google Analytics and Google’s Search Console, so you can monitor revenue from contact forms and E-commerce, which will express to leadership and the marketing department.

Report on how you are doing associated to competitors. 

Accumulate a list of 5-10 top competitors who are currently beating your company for the top 10 keywords and demonstration what the usual monthly search volume of those keywords or terms are.

Showing these lost opportunities can be enough to shoot any executive to reinforce and support your SEO efforts.







Review Date
Reviewed Item
ewrn tyt
Author Rating


  1. There are many RFP bid sites which provide any information about tenders and news about bidding. The RFP search engine doc turns into a route for you to rapidly reveal the qualities and shortcomings of potential vendors in connection to your undertaking without investing a lot of your energy chasing for them yourself. DailyBlog4u is best RFP aggregator which provides any news about bidding so you can say DailyBlog4u is best RFP search engine. RFP aggregator tells about all tenders and location wise data. You can get quotation of all rfp bidding sites.

    An effective real estate agent is a blend of getting the correct training for How to Become a Real Estate Agent, finding a setup merchant who can enable you to get your first customers, and passing state and national licensing exams.Hold more proprietorship in your business and be more responsible for your way. Make money from home online through software. The importance of Business Intelligence is now and then utilized conversely with instructions books, report and inquiry apparatuses, and official data frameworks. I knew each inn, each eatery, and each journey in those zones that identified with a sentimental excursion which is used to guide us for How to become a travel agent. Benefits of Yoga, Yoga is considered as a disciplined method for attaining a goal in your life and techniques of controlling the body and the mind in a particular and composed way. Besides the sort of mesothelioma prognosis and its stage, specialists individualize anticipation in light of an assortment of components. Mesothelioma treatment is by and large poor in light of the fact that most patients live around a year after analysis. A few patients who experience multimodal treatment and reciprocal treatments survive quite a long while after finding. Around 9 for each penny of pleural mesothelioma patients survive over five years. These are the major types of mesothelioma. The best instant way for how to stop hair fall is to massage your scalp with essential oils like coconut oil, sesame oil, olive oil, almond oil, etc. The most ideal approach to how to manage depression is don’t contrast yourself as well as other people since everyone has its very own problems and have various situations in their lives. These are for How to Deal with Depression. You should comprehend the profundity of the issue and take in the approaches to battle it with exactness for how to lose weight. Diets methodologies, does a paleo diet weight loss routine not include checking calories. How to get over a breakup,
    Life is full of ups and downs. Many people encounter many kind of problems in their lives and courageously face them.

Leave a Reply

Your email address will not be published. Required fields are marked *

%d bloggers like this: